Mexican beer brand Sol placed a different kind of recycling bin in the City, where businessmen were encouraged to throw away their ties for a free bottle of Sol.
The “Free Beer for Free Spirits” tagline is great and we love the concept behind this activation, but the novelty may not have been worth the price for some!
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
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