Fancy a ‘glow in the dark’ Cornetto?

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Wall’s Cornetto recently stood out by creating ‘glow in the dark’ ice-creams that were handed out at a screening of the film The World’s End.

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When cinema goers unwrapped what looked like Mint Choc Chip Corenettos, they were thrilled and slightly unnerved to find it glowed brightly. The ice-creams were created by ‘food wizards’ Bompas and Parr who called the creation of luminescent food “one of our greatest adventures”.cornetto_2


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GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.