To celebrate 140 years in the business, Heineken installed a Time Travel Booth at an event in Taipei, Taiwan.
The immersive booth invited people to travel with Heineken back in time. But rather than it just being a one way experience, consumers were able to control images projected all around them with hand gestures, using Leap Motion technology.
Digital marketing and technology infused brand experiences have become a key battleground for alcohol brands who are embracing ever more innovative and eye-catching ways to encourage consumers to reach for their brand on the shelf. Here are some other examples we’ve covered this year on the blog:
Heineken Ignite creates an interactive club experience
Theatrical brand experiences from Jim Beam and Hendrick’s Gin