This nice stunt, designed to get people talking about the upcoming Sochi 2014 Winter Olympics, has been shared widely this week.
Commuters in Moscow were invited to pay for a subway ticket by completing 30 squats, the idea was to encourage everyone to have a go at sport and to create a novel way to connect commuters with the 2014 event.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.
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