And the prize for the most elaborate Christmas stunt goes to…WestJet, the Canadian airline that went out of its way to deliver a Christmas miracle to passengers.
At check in travellers were able to talk, via video link, with Father Christmas and make requests. What they didn’t realise is that their wishes were about to come true…This video has taken off online, being shared widely on social channels and appearing on countless blogs. It’s great work from WestJet, a nicely packaged piece that has made hundreds of people around the world smile.